Taking the Mystery Away from Flash Animation Projects

Recently, I had the pleasure of interviewing with a fresh-faced company aiming to deliver a high quality product without the mystery of pricing.

What a mouthful, but wait, there’s more.

The outcome of the interview is still up in the air and before someone screams brown-noser, I debated for a bit on whether to publish this blog entry before the final result or after. I decided it didn’t really matter, I like the company and I think everyone should know about them.

The company is:

Fire Starter Videos

Fire Starter Videos creates “explainer” (how-to) videos, demonstration videos, whiteboard animations and cartoon animations for any business or person who needs one to sell their product.

What’s the big deal? There are a ton of companies doing this.

Yes, it’s a valid question, but where on the internet can you find a company that lays down the exact price of an animation with premium options? Almost no where. Even I can’t do that as a web designer until I’ve received a bucket-load of information from my client ahead of time. Most companies want to keep you on the line to add in bells and whistles while your bill secretly skyrockets but Fire Starter Videos shows you the price for everything, even before you contact them.

Fire StarterVideos ends any confusion you’ve faced before by letting you know EXACTLY what you’re getting for your money and even if your project doesn’t fit into their structure, they have an easy pricing system for non-standard projects. Their normal packages are priced for 90 second videos, however, if you expect your’s to be longer, they charge a flat rate of 20$/second.* It’s easy math for companies on a short budget.

My favorite video on their website is the Pinterest project (can only be viewed on Fire Starter’s home page – 2nd row, 2nd from the left). It would be regarded as an ‘explainer’ video which tells us what Pintrest is and an overview on how to use it.  I’m sure we were all wondering what the heck Pinterest was before it blew up into this major website that everyone uses to collect and share images like a scrapbook.

Here’s an example of their whiteboard animations:

Pretty cool, eh? It totally raises the professional level of any website when you offer something like this for your visitors, and it should be required for concepts and products that are too intricate to condense into a short one sentence pitch.

So, anyway, regardless of outcome, I’ll still be pitching this company to my clients that need a visual interface with their customers like this, because I’ve met the CEO, they have their heads on straight and their team is fantastic.

 

 

*Current pricing as of 3/31/2013.

I can save them.

I hope a brick and mortar bookstore come across this post, because it’s free advice. Maybe you’ve already thought about this, but give it a chance.

I’m allow you to steal it because I have no capital with which to build.

Also, I haven’t updated my blog in a bit, so here’s a random thought:

 

With a little bit of technology, some seed capital and a bit of faith, I can see brick and mortar bookstores staying alive if they can embrace e-books rather than shun them.

I state this because the digital realm must also embrace the brick and mortar stores in a joint effort.

Imagine if you will, the “inbetweeners”. These are the folks who are new recipients of an e-reader, and there are more and more everyday. They’re anxious to convert for any number of reasons, however, they’re still bound (pardon the pun) to paper because it’s all they’ve ever known.

I consider myself one of these people but I still adore bookstores and it saddens me when they fade one by one from my city. I peruse the shelves of the remaining stores, but I don’t buy anything because I’ve committed myself to the new technology to save paper not to mention the storage issues that come with books.

Why can’t I peruse a brick and mortar, hold the the book, touch the book, read a few pages and then press a sensor on the book to send my purchase to my e-reader via the stores in house database?

I’ve suddenly become a new type of customer.

One that stills enjoys the physicality of the books but not the ability to maintain a library. Look over there, I’ve purchased a cup of coffee and now I’m sitting in a comfy chair reading my new e-book I’ve just purchased. It’s a pleasant evening out away from the house to enjoy a past time that’s becoming extinct.

If the digital realm and the brick and mortar bookstore can find a place together, we’d be able to protect this dying tradition. Books will never complete go away, but the industry is ailing. This could save them.

Homage to my Saturn.

The following post was a loving homage about my former car written for a contest on the Conan O’Brien show. On the show he asked people to send in stories about their cars. He would then pick one story and blow up the owner’s car on television.  I didn’t get picked, but I like my story none the less. That car kept me on the road for 14 years, took me across the United States several times, and was my best friend at times.


Not my Saturn, but this one has the same type of damage to the hood.   It's a conspiracy!
Not my Saturn, but this one has the same type of damage to the hood. It's a conspiracy!

It was the summer of 1996.

I was 26, working odd jobs as a tape rewinder for Books on Tape in glorious Orange County, California. There wasn’t much work out there for a stage manager in those days; I took whatever job came my way as long as it was near a bus stop.

On my last day of work, as I walked away from the building, it started raining… a heavy coarse rain like never seen before. Dogs and cats were falling from the sky and I screamed to the heavens, why me? Why me, God?!

God answered my prayers in the form of a sparkling new deep emerald green machine…and so did my mother by co-signing the load contract to make it happen.

The days were good to us. I loved my car and it loved me.

Until 1998.

El Nino, jealous of my 4 door, automatic window, tilt back support, American made machinery, unceremoniously dropped a tree on the hood. Fortunately, my insurance covered the mischief of the storm and the hood was replaced, but replaced with what?

The sun ate away at the hood, ray by ray, peeling the delicate clear coat back like one painful hangnail after another…and that wasn’t all.

My car became a slave to the film industry. After dragging  jug after jug of artificial blood, sharp implements of destruction and mittens, the inside of my car looked like a teenager after his first shave.

I squelch my anger over these memories by gripping  the steering wheel, causing it to disintegrate faster.

So now, here it is 12 years, later. This once beautiful, yet sensible sedan is a limping visage of what it once was. There will be no Happy Happy Joy Joy songs over this GM POS any more. It doesn’t even deserve a home inside my garage because it pees oil constantly.

Please, Conan, if you have any sympathy, please give my baby what she deserves.  A powder keg of dynamite might be enough to send her to heaven where Saturns frolic on gleaming test tracks and long autobahns… oh who am I kidding.

This car is going to hell.

Mercury Free Mock Tuna Salad

Not my usual offering, but how this recipe relates to screenwriting is that it is food for my brain. One that sustains hunger and allows me to write more.  It’s also really CHEAP food.

A lot of people, especially pregnant women try to stay away from certain seafoods during pregnancy because of cumulative mercury levels, look for lunch alternatives. This is a great salad when cravings hit you. I am a vegetarian so finding great salads to stuff between pita pockets or bolillo rolls is always a dicey proposition. I like to stay as close to the original recipe as possible and this is how I created a tuna salad using chickpeas instead of tuna.

Why chickpeas? Easy. They smell a bit fishy (especially canned ones) and their texture is firm enough to resist becoming pasty after processing.

mock tuna salad

Ingredients:

1 can of chickpeas
2 TBS of mayonaise (or Veganaise) or alternately 1 TBS Mayo and 1 TBS water
1 TBS prepared mustard (I like dark mustard)
2 TBS  sweet or dill pickle relish
1/4 cup chopped onion
1 stalk celery minced or chopped
pepper to taste

Step 1: Lay chickpeas out on a plate such that they are not overlapping. Using a fork, crush every chickpea. Don’t grind them into a paste, just crush them all up. Scoop all chickpeas into a bowl.

Step 2: Add all other ingredients but pepper until blended.

Step 3: Sprinkle black pepper into the bowl and taste until it has the amount you want. I love black pepper in this salad so I probably add much more than regular folks.

Finishing touches: Serve mock tuna salad on a bolillo roll that has been cross cut and toasted, or stuff into a pita with lettuce and tomato.  I find this salad is at its most savory when served on something toasted or crackers. It is wetter than tuna salad and can make a sandwich squishy if the bread hasn’t been toasted.

I’ve added all the calories up of all the ingredients (using regular mayo and sweet relish) and the amount comes to 605 calories. It can be divided up into 4 servings (for sandwiches) @ around 150 cal each. You can knock off even more calories by using light mayo or a bit of water as a binder.

Enjoy your mercury free, high protein, extremely tasty mock tuna salad!

2 Months in the Suck.

The title is a bit cheeky because I’m actually getting use to Los Angeles.  I spend a lot of time in my little hamster cage writing and researching which is exactly what I did in Dallas, so Los Angeles offends me less often than it use to. Maybe I’m on a roll, but I really enjoy the people above all else. There’s so much white bread in suburban America that it’s nice to try a little pumpernickel or Korean sweet bread every so often. I’m in the minority in this neighborhood and that suits me just fine. I love talking to people culturally and physically different from myself when they’re open to talking. I’ve stated before that most people run around very self-centered here, but a few are willing to open up.

So right now, Los Angeles gets a C+ from an F two months ago.    I feel a part of the community and that’s probably a good adjustment.  Some of the things I’ve seen that have upped that grade and might make another writer want to move.

  • The Hollywood Reservoir. You can walk around this beautiful lake right up in the Hollywood Hills. Even fatties like yours truly can make it around because there’s a flat sidewalk around the lake.  Writers need their exercise too, so go… often.
  • Free Screenings. If you’re below the line, there’s a group for you here. I couldn’t get in as a writer (even if you’re poor like me, you won’t get in), but I have friends that are below the line and they invite me to various free screenings. Dallas has them too, but in LA, they hold them at the DGA or other union held theater. (cha-ching for networking)
  • The Paley Center. Where else can you study media from a research point of view. This center holds affordable reunions with your favorite old school television series casts as well as delving into the importance of television on culture as a whole…and it’s smack dab in Beverly Hills.  Bev Hills is also a place to ogle rich locals as they bypass the homeless begging on Rodeo drive for a cup of joe. (I bought dinner for a homeless guy the evening I was there)
  • A grocery store on every corner. They aren’t the cheapest places to get your groceries, but I have two stores near me. If I fancy Asian, I walk to the local Thai store, and if Mexican is in the stars, there’s a bodega just down the street in the other direction.  You think people don’t walk in LA? They definitely don’t walk in Garland.
  • The library system here. I’m sure Dallas has a great library system, but I find myself using the LA library system more often. Maybe it’s because there’s one that’s a long walk away, but let’s just say the closeness of everything makes me want to use it. They have a wealth of books on any topic you want to study.
  • Oddness. It’s everywhere. It’s the single best thing about LA.

And what keeps Los Angeles from breaking the C+ barrier to a B?

  • ice cream trucks at 7:30pm that play Turkey in the Straw for 45 STRAIGHT minutes.
  • ice cream trucks at 7:30pm that play Turkey in the Straw for 45 STRAIGHT minutes.
  • ice cream trucks at 7:30pm that play Turkey in the Straw for 45 STRAIGHT minutes.
  • ice cream trucks at 7:30pm that play Turkey in the Straw for 45 STRAIGHT minutes.

2010-11-03 19.47.58_Los Angeles_California_US

Yeah. A big F to the folks over at Avalon Ice Cream & Candy Distribution Company aka DIANA’S  ice cream. You suck. Your callous disregard for the neighborhoods your insipid trucks slither through is enough to make one writer INSANE.  They break the laws around here by not turning off their brain worm music when they stop, and they continue to trawl the poor neighborhoods of Koreatown for that last buyer late at night when city laws clearly state they aren’t allowed to sell anything after 5:30pm in the winter months.

This one instance, this one company, this one situation is the ONLY thing that keeps me personally from enjoying this fair city. I hate you more than clowns and unicorns (and I hate them more than meat). I view this particular company’s ice cream vendor/truck as a cancer upon this city. I loathe you with ever fiber of my being.

So back to work I go. I wasn’t planning on a diatribe about vended soft serve from a vehicle that doesn’t have the same state required standards as a restaurant, but what can I say? When I’m passionate, I write about that passion.

Random Praise.

I’m a big fan of listia.com and I go out of my way to be humorous when writing descriptions of my products up for auction.

Going the extra mile not only entertains the viewer, but also helps sell what is most likely a mundane object. It’s also a way to keep your writing juices flowing and let’s face it; every little ounce of funny helps in this world.  I’ve included some of the comments my auctions have received for …well let’s be honest…for my amusement.  Not to worry, I won’t let the fame go to my head. Click image for full size.

listia.com commentary

Post Table Read

Last night was probably one of the most surreal nights of my life. Ten actors gathered around a table sardine style to read my screenplay out loud and on camera. The incredible efforts they put in to bring it to life are more than I could have hoped for in this lifetime. I just wish I had been there to experience it. I was physically there, but I was also playing director and stage manager so my writer’s brain was caught up in reading the text on the page as they spoke rather than “listening” to the story.

If you’re planning on table read of your own work, I would suggest you hire a friend to handle the mundane details of hosting and getting every one focused and ready to shoot. It’s essential to hear your story without being on book, or worrying about whether the food you made is getting cold, as I was. Luckily, I had a great camera department and we knocked off some great close ups and great sound too. I’ll be able to listen to the story again in the near future.

Physically I was located away from the actors enough so that couldn’t see me write anything down, but I was within ear shot. I have no bearing on whether that made them happy or nervous. I would think they’d NOT want to see me scratching notes down on the script as they spoke.

Overall, I’m really pleased with how everything played out. I did cast the script well, making me wonder if I someday I might want to direct…but doesn’t everybody want to direct?

I think the perfect cap note to the evening was when the actors requested to keep their scripts and had me sign them. I signed them like I was writing a check without thinking about the fact that they were asking for an autograph. Later as it sunk in, the requests made me feel very special.

If you’re in the Dallas area, and you need some great talent, I now have a thick file of actors you will want to work with.

——————

On a more personal note, I found it difficult to get through this night of excitement with the heavy thoughts of two people in the entertainment industry who thought the universe would fair better without them. They will never know how much I cared for them, but their parents might. To the Koenig and Osmond families, you have my deepest sympathies for the loss of your sons. I do have a dose of experience with what you’re going through and no words will ever be able to describe or acknowledge the grief you’re going through. Only know that those who cared for them outside of your circle of family and friends are thinking good thoughts for you during this crisis.

Cryptic details.

I don’t speak much about myself on this blog because I try to keep my writing life and my personal life separate. I’m not famous, so who the F cares. I feel like opening up.

Someone on twitter recently asked: “If you could travel through space-time to any location or time, where/when & why?”.

This is a loaded question for me.  My answer would have to be: South Coast Repertory Theatre, 1999, Costa Mesa, California.  I would leave my 1999 self a note that read, “Leave the Play-Doh at Home”.

Cryptic enough isn’t it?  Only a few people would understand the reference.

After analyzing my initial answer it made me re-think everything in a Ghost of Christmas Past sort of way.  If the clay had been left at home, connections would not have been made, muses would have been destroyed and I might not have fully realized my passion to become a writer.  Or maybe I would have in another way or another time. The one thing I now know is that ten years of occasionally brushing up against the past has created a screenplay that is quite possibly about to be produced.  Am I angry about my choices? Sometimes. Looking back I was so naive and someone took advantage of that, whether consciously or unconsciously. The burn still stings.

But from the flames, the phoenix rises once more to assign memories I want to forget to characters I’ve put down on paper.  Let them worry about the past, because what was once mine is now theirs and I no longer have to mull over it.

I guess I’m satisfied with the direction I went. It’s hard to speculate where I would have ended up if I did leave the Play-Doh at home. I can’t imagine what life would have been like otherwise.

Things I won’t write about.

Peace Love Sci-Fi T-Shirt found on Geekicorn.com

You might think the first film genre I’d stay away from as a writer would be porn, but actually it’s science fiction.   Blasphemy you cry!  We need more great science fiction in the face of a world that changes on a dime and is constantly on the brink of cultural annihilation.

I love science fiction with every fiber of my being and that’s precisely why I go out of my way to not write the type of stories I enjoy reading.

Insane, I know. But I’ve come to realize that every time I delve deeply into creating some form of entertainment I’m in love with,  a little bit of magic it once held is rubbed off never to be seen again.  Science Fiction is a fragile, jewel and gold encrusted crown to me. If I touch it, inspect it, try to recreate it, a gem may pop off or the gold might flake away.

I want to merely look at the crown and be awed.

Case in point: Theatre.  I LOVE the theatre. I’ve spent many years working backstage as a deck manager and truthfully I have enjoyed every word from back stage left.   I’ve seen the tricky magic bits that launch Scrooge’s blanket across the stage or the miraculous invisible door that Marley steps through in A Christmas Carol so many times I can’t count.

And with every opening night, with every pop of the cork, theatre glimmers a little less for me.  I can no longer sit in the audience without being taken out of the story. I will forever be wondering what the actors are talking about backstage before entering, or which fly rail brings in the backdrop or what a prop looks like up close rather than from the tenth row.

Why on this earth would I want to write hard science fiction (my favorite  sci fi), only to have it ruined for me, the eternal twelve year old sci fi junkie?  Perhaps there’s a lack of bravery in the mix. Perhaps I’m afraid of writing the next panned epic. Maybe. But I yearn to be entertained, and I want to be left thinking about the story, not the special effects or the props when I exit the movie theater.

Repeatedly, I have  started and restarted a science fiction television series, but with every page I write, I feel as if each page is a grain of sand passing through a hourglass which is consequently glued to the shelf.  Irrationally, I believe that if it is a great story, and I am successful with this, the love and worship I have for it (and science fiction) will be torn away.

Can a writer (or anyone else behind the scenes) be entertained like the average movie goer? By virtue of profession have we already broken the magician’s wand?

Am I fooling myself into thinking that the magic hasn’t already left in conjunction with years working backstage or on the set?

What do you think?